We are proud to share that our founder and CEO, Jad Comair, was invited for an exclusive appearance on “Leaders d’Opinions”, the flagship interview series of Forbes France, hosted by Clara Lang.
During this episode, Jad discusses how we are reshaping the future of European finance through innovation, regulation, and long-term value creation.
A Forward-Thinking Vision for Modern Finance
In the interview, Jad highlights our mission to bridge traditional finance with the digital-asset economy.
From launching Europe’s first Bitcoin Equities UCITS ETF to introducing our Bitcoin Treasury Company model, we are redefining how companies can protect and strengthen their balance sheets through Bitcoin.
He also explains Europe’s unique positioning: strong regulatory foundations, cautious adoption, yet significant opportunities for long-term leadership.
Introducing the Idea of “Immortal Capital”
One of the central themes explored in the exchange is Jad’s concept of “immortal capital”—the belief that Bitcoin, governed by incorruptible and neutral code, may become the first truly intergenerational asset.
This idea is at the heart of our Bitcoin Treasury framework, which provides companies with a structured, educational approach to integrating Bitcoin responsibly.
This article only offers a brief overview of Jad’s appearance.
To explore the full conversation and dive deeper into the ideas presented, we invite you to read the complete Forbes France feature.
